Testimonials To Build Loyalty ...

Don’t you just love it when a client writes you a testimonial? Once in a while, that might happen spontaneously and you are grateful...

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3 Magic Questions to Revive Pa...

Is There Gold Lying Dormant in Your Database? It’s easy sometimes to consider former clients to be dead-end opportunities,...

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A Punch in
the Face

I’ve always been a shake hands and give ‘em a hug kind of businessperson. I even sign most of my business mail with a Cyberhug....

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Be Different Or Be … For...

Your Unique Marketing Strategy is about how you are different and how you can use that difference to be completely unique and succeed...

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Are You Missing Out on LinkedI...

LinkedIn is the best free social media platform for expanding your network of business connections, bar none. But if you are a newbie...

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Create Bigger, More Profitable...

I was a speaker recently at the Biz Brigade, an event sponsored by Dorothy Briggs, publisher of Womanition Magazine. There were over...

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Words of Wisdom: First, You G...

I met a hair stylist over the weekend whose business is thriving serving rising stars in the music, arts and entertainment world. She...

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Make Your Next Networking Even...

For years now, over 88% of my business has come from networking and referrals. In fact last year, that was where 100% of my business...

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3 Magic Questions for Every Bu...

As a business owner, you run into all sorts of situations in a day that require quick decisions. The Buck-Stops-Here-Right-Now kinds...

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Boost Your Business: Improve Y...

Despite the advances in technology, success in business depends on the successful exchange of information between two people.  And...

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In Networking – Less is More

Actually “Fewer is Better” would be a more appropriate title. Networking is not about exchanging the most business cards, but...

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Overcoming the Fear of Asking ...

Two of the main reasons why business people do not ask for referrals is that they feel that they are imposing on the other person and...

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Credibility: An Entrepreneur’s...

If you have elected to pursue a low-cost, referral-based marketing strategy to help build your business, you will only be able to grow...

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How Much Networking is Enough?

Many entrepreneurs use business networking as their primary marketing tool. In many cases, they belong to one or two formal networking...

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Choose Referral Buddies Like Y...

Like friendship, the essence of a referral-buddy relationship is respect and reliability.  You wouldn’t want negativity, jealousy,...

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Attending Networking Events Bu...

People who attend business networking events are there for one reason – to network with other business folk, for the purpose of...

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5 Things to Do Before You Walk...

Even though LinkedIn has migrated a lot of networking activities to an online forum, there is still no substitute for a...

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Practice Your Networking Flip ...

It’s inevitable when you’re at a networking event that the person you’ve just been introduced to will ask you “So… what do...

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