What’s Love Got to Do With It?

Creating and running a business is a labor of love. It starts out with an idea that you are passionate about. As you make plans to get your business off the ground, your passion intensifies. Then when you launch your business, reality gradually sets in.

This takes work. It takes time – lots of it. It can be risky. Sometimes you don’t pay yourself because there’s not quite enough coming in to cover everything. Yet you carry on. You just can’t let the idea die and you determine to make this a go, no matter what.

I’d call that love. In the very broad sense of being attached to something you’ve created and in the possibilities for its growth and the impact it can make on people’s lives.

It gets better year after year and a growing community of clients is evidence of the rightness of your decision to take the leap and open your business.

So go ahead. Love your business. Love your clients. Love what you do every day. And be proud that you are making a difference in the world.

And a Happy Valentine’s Day to you.