Controlling the Conversation

Controlling the Conversation

It may not be intuitive, but you will get more clients and referrals by letting others talk about themselves, than by talking about your own business.  Ask great questions and show sincere interest in their answers – questions like these: What got you started in your industry?

What do you like most about what you do?

What are the biggest challenges in your business?

When it’s eventually your turn to talk, you’ll be in a better position to demonstrate how you might help them overcome some of their challenges or achieve their goals. Remember, the person who asks the questions, controls the conversation.


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