Consistency Pays – When the Result is High Value for Your Clients

Consistency Pays – When the Result is High Value for Your Clients

There’s a saying “What you do any time, is what you do all the time.” That’s all about the habits you develop over time which have a consistency of their own, just because you’ve repeated them over and over again throughout your life.

Not all of your habits serve you well. Some actually have the opposite effect. The good news is that you can change the ones that don’t work for you if you choose to.

In the process, here are three “habits” worth being consistent about in your business. If you are already practicing them, give yourself a pat on the back. If not, consider adopting them as attitudes and actions, and think of one or two more of your own that add value to your clients’ lives and your own.

Stay Visible. Be consistent with your business networking, newsletter, speaking engagements. Stay front of mind – always. Clients will do business with you when they’re ready. Keep in touch.

Add value to your clients and other contacts through regular education-based marketing. The best tool I’ve found for this is to have a permission-based email list and a regular newsletter. An irregular blog and simple posts to FaceBook or Linked In can be done for free while you are building up to having your own newsletter in the future. Even if you are not a writer or designer, there are simple, inexpensive softwares and a good supply of helpful professionals out there to help you – VA’s, Social Media service providers, and marketing specialists, for example. The key is finding a good fit for you and your business. And creating a solid marketing strategy so you can feel certain that you have the right mix of marketing.

Keep your original email addresses, domain names and phone numbers. It’s worth the extra minimal expense and they can all be forwarded to your current addresses. The phone number may be the most expensive number to keep because the phone line has to end at a physical location. Ask yourself, what is a client worth to you? If your answer is “at least $500 over the next year or two”, then don’t quibble about the expense. Call me if you’d like help setting all this up.

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